Full Logo Design / Branding Guide / Merchandise

Lifesong YTH is the youth group at Lifesong Church in Sutton, MA. They were seeking a logo that could represent the youth at the church on social media and some cool merch.

Lifesong
YTH

/ Branding Design

For this logo, the main concern was that they wanted a logo that will last a couple years without going out of style. While trends come and go, we wanted to create a logo that feels fresh and could pair with any other design style that they wanted the logo to go on as a stamp. That is why we went with something that felt more like a signature than a traditional logo/icon. 

/ The project prompt: Create an ageless logo for a youth group

YTH Merchandise

Branding
Guide

We wanted the branding guide to be clear and carry the feel that the filmmaker brings to all his projects. We used screenshots from his videos to help carry that flow across the document. We also wanted to show the logo not just on the videos but how it could carry across sites and merchandise.
Swipe through to preview the branding guide >>>

Disclaimer: The logo was designed by me but the merchandise was designed by other incorporating the logo.