/ Why the icon?

Full Logo Design / Branding Guide 

WithStand Media is a video production company that produces music videos, documentaries, and more.

WithStand
Media

/ Branding Design

Branding
Guide

We wanted the branding guide to be clear and carry the feel that the filmmaker brings to all his projects. We used screenshots from his videos to help carry that flow across the document. We also wanted to show the logo not just on the videos but how it could carry across sites and merchandise.
Swipe through to preview the branding guide >>>

/ The project prompt: Create a unique logo that combines Filmmaking and story

The Icon

As many iconts want to do, we wanted to pack in the mood, name and values into the icon. With that, we incorporated "W" for "With" and "S" for "Stand", all while highlighting the pencil for sharing stories and the "mountain" to share the journey that the filmmaker wants to take their projects on.

Their mission is to honor their audience's attention by creating worthwhile videos. When designing the logo, I wanted to create an icon that would be able to sit as a watermark in the bottom right of videos on the client's projects. They have a strong passion for sharing people's stories while focusing on the location they shoot at. This is something the client and I worked together on showcasing in their icon.